Primal Disgust or Disorder
Pankaj Singh
| 05-03-2025
· Information Team
A recent study conducted by Curry's PC World identified the UK's most irritating noises, with the cacophony of someone chewing taking the top spot.
Surprisingly, this was closely followed by the clamor of construction work and blaring alarms!
Interestingly, females tend to be more agitated by these sounds compared to their male counterparts. But what is it about the act of chewing that triggers such intense irritation in many of us?

The Science Behind the Sound

According to TrevorCox, a professor of acoustic engineering, the annoyance sparked by the sound of chewing can be attributed to a primal disgust response.
This visceral reaction is not directly linked to the noise itself, but rather the association it holds with something unpleasant – such as the act of masticating a mixture of food and saliva in one's mouth. Trevor explains that our aversion to such sounds stems from a learned behavior to steer clear of potential disease carriers, like fluids from the body.
In a study on unsettling sounds conducted by him, the sound of someone eating ranked a modest 24th. Topping the list were sounds like vomiting, microphone feedback, a chorus of crying babies, and grating/screeching noises. Interestingly, the quality of the food being consumed may also influence one's response to chewing sounds. He also notes that companies expend significant effort in crafting the ideal sound for different food products; for instance, a crisp should emit a crisp and sharp noise when bitten into.

The Spectrum of Sensitivity

While Trevor's research delved into the general public's response to various sounds, he acknowledges a subset of individuals with an extreme aversion to such noises – a condition known as misophonia.
The exact nature of this heightened emotional reaction, whether driven by disgust, anger, or irritation, is a subject of ongoing scientific debate. Individuals afflicted by misophonia experience unwarranted emotional responses upon exposure to specific triggering sounds.
In 2017, Newcastle University researchers uncovered brain abnormalities in individuals with misophonia, particularly in the frontal lobe associated with emotional regulation. This shed light on the mechanism underpinning the exaggerated emotional reactions triggered by certain sounds in those with misophonia. Dr. Sukhbinder Kumar emphasized the importance of such findings in legitimizing misophonia as a genuine disorder within the medical community.
Recent research in 2020 suggested that animal-produced chewing sounds are less bothersome than those emanating from humans, although further investigation is required to decipher the underlying reasons for this phenomenon.
As we navigate our individual responses to chewing noises, be it anger or mere irritation, equipping oneself with earplugs may be a sound investment in maintaining peace of mind!

Analyzing annoying noises using the Relative Approach

Video By HEAD acoustics International